At Dreamatcha, our vision is to inspire holistic well-being, where taking care of yourself is a source of joy, presence, and wellness. We believe that true wellness comes from embracing everyday moments and finding balance, mindfulness, and happiness in your daily life.
We create more than matcha.
We offer moments of calm, joy, and gentle self-care through thoughtfully crafted matcha and everyday rituals. Our products are designed to turn simple sips into meaningful pauses - offering dreamy sips of matcha love.
To create inspiration for a soft, joyful life and self-care.
We never compromise on quality.
Our customers are at the heart of everything we do.
Our matcha nurtures more than your body.
Dreamatcha is all about pink. Why? To us, pink is more than just a color - it is a symbol of returning to gentleness, nurturing, and self-love. It is said that falling back in love with pink is a sign of healing; it represents reconnecting with your softness, embracing gentleness, and choosing what brings you light and happiness.
At Dreamatcha, we believe that rediscovering your inner glow is possible for everyone - sip by sip, moment by moment.
Dreamatcha was born from a personal journey back to gentleness, balance, and self-care.
"After experiencing burnout in 2020, I realized I wasn’t living in alignment with my values or truly taking care of myself. My nervous system was constantly on high alert, and drinking large amounts of coffee only made me feel more stressed. Burnout forced me to pause and awakened a desire to place my well-being first and choose a softer, more mindful way of living.
In March 2024 I traveled to Japan and discovered matcha for the first time. I fell in love with its calming ritual, beautiful flavor, and the way it supported both my body and mind. Around the same time, I found myself falling back in love with the color pink — a symbol of gentleness, nurturing, and joy.
Dreamatcha grew from these moments: a longing for softness, meaningful rituals, and everyday well-being. A reminder that self-care doesn’t have to be complicated - sometimes, it begins with a single sip."
With love,
Juuli
Founder of Dreamatcha
